Say Hello to Marree: Modern Shibori's Stylish Evolution

Hey there, fellow style enthusiasts! Get ready to dive into a tale that's all about fashion's captivating evolution, a sustainable mindset, and a dash of community spirit. We're about to unravel the incredible journey of Marree, where Modern Shibori's makeover takes center stage, and it's a transformation worth celebrating!

The Journey of Creative Awakening

Let's set the stage with an artist's journey – the kind that's all about exploring new horizons and embracing change. This adventure stars none other than Jenny Fong, a creative powerhouse who had been making waves with her love for shibori. This intricate Japanese dyeing technique was her playground, her canvas for crafting unique designs that caught the eye and sparked the imagination.

Rebranding from Modern Shibori to Marree

Photo: A photo of redwood trees Jenny took in Sea Ranch, CA.

But as any true artist knows, growth demands exploration. Jenny found herself at a crossroads, ready to infuse her work with fresh perspectives and deeper values. She was on a mission to shift from a shibori-centered focus to a new realm that celebrated enduring style, sustainability, and the magic of community.

Birth of Marree: Where Names Tell Stories

Ah, the power of a name – it's like a portal to a brand's essence. Jenny embarked on a naming adventure that held the key to her brand's transformation. She wanted to pay homage to her mom who taught her how to sew and inspired her, always dressing with an elegant style. So Jenny decided to try to find a new first and last name by mixing her middle name, "Marie with her mom's middle name "Vallee" via an anagram generator for starters.

Jenny's sketch of her computer and a bad brand name

Photo: Jenny's sketch of computer, Relieve Email??

Jenny gave it a whirl, hoping to discover a gem that echoed her journey. But the results weren't exactly runway-worthy. In fact, "Relieve Email" took the crown for the most hilarious suggestion. A bit of a fashion faux pas, you could say! Time to switch gears and explore new avenues.

A Eureka Moment on the Airplane

Let's fast forward to an unexpected source of inspiration: an airplane ride. Amidst the buzz of departures and arrivals, Jenny's mind was abuzz with creativity. And then it happened inflight – a name, "Marree," popped into her thoughts like a bolt of fashion lightning. The genius behind this moniker? A blend of her middle name "Marie" with the construct of her mom's maiden name, "Vallee,". She landed it! On the airplane!

Jenny's sketch of her eureka moment on the airplane

photo: Jenny's sketch of airplane landing "Marree" coming out of a thought bubble

Now this is a name that could proudly grace a store's façade and capture hearts.  Picture Jenny having a 'lightbulb moment' as the idea took flight at 30,000 feet.

With the name settled, Jenny wasted no time in securing, her digital corner of the world where her brand's exciting new chapter is set to unfold.

Marree's Heart and Soul: Where Style Meets Purpose

Now that we're caught up on Marree's journey, let's delve into its core essence. Marree isn't just about clothing – it's a movement, a lifestyle. It beckons you to infuse your wardrobe with its creations, letting your unique style shine while embracing designs that stand the test of time.

But wait, there's more to the Marree story. It's about making a statement against fast fashion, saying 'no' to fleeting trends and 'yes' to pieces that are here for the long haul. Marree is all about timeless elegance that refuses to bow to the pressure of passing fads.

Commitment to Sustainability: Marree's Promise

Hold onto your hats, because Marree has a mission – one that involves saving the planet in style. Each Marree piece isn't just a fashion choice; it's a conscious decision to reduce waste, make a positive impact, and be part of a greener world. In a time when sustainability is more crucial than ever, Marree stands tall as a beacon of eco-consciousness.

Jenny doing a style video

Photo: Sustainable style is for everyone.

And that's not all. Marree is here to show that sustainable style is for everyone. It's about proving that you don't have to sacrifice style for the greater good. You can rock killer looks while being a part of a movement that's changing the fashion landscape, one ethically made piece at a time.

Say hello to Marree, where clothing and style meet purpose and where Jenny Fong's creative journey becomes your source of inspiration.

Stay tuned as we delve deeper into Marree's message, impact, and the vibrant community that's taking center stage. It's not just a rebrand – it's a fashion revolution that's rewriting the rules and embracing a brighter, more stylish future.

Say hello to Marree, where clothing and style meet purpose and where Jenny Fong's creative journey becomes your source of inspiration.

Marree's Essence: Beyond Clothes

Now that we know the backstory, let's dive into the heart and soul of Marree. It's not just a clothing line; it's a movement, a way of life. Marree is all about inviting you to infuse your wardrobe with its pieces, allowing your personal style to flourish while embracing designs that stand the test of time. Unsure what might look good on you? Marree is here to gently guide you to stretch your comfort zone in the name of style and expression.

Marree is a clothing brand, not a fashion brand.

Marree's mission is also bigger. It's a pledge to take a stand against the fast-fashion frenzy, to create pieces that are more than just fleeting trends.

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Marree garments are built to last, a nod to enduring style that doesn't bow down to the pressure of passing fads. Marree is a clothing brand, not a fashion brand.

A Sustainable Promise

Let's talk sustainability, shall we? Marree isn't just another brand; it's a commitment to Mother Earth. Each Marree piece isn't just a style statement; it's a conscious choice to reduce waste and make a positive impact. In a world that's becoming increasingly aware of its environmental footprint, Marree stands tall as a beacon of sustainability.

And that's not all. Marree is here to shout from the rooftops that sustainable fashion isn't just for the runway – it's for everyone. It's a movement that proves you don't have to compromise style for ethics. You can look fabulous while making a difference, and that's a fashion-forward win-win.

Empowerment Through Unity: Marree's Message

Now, let's delve into Marree's core message, summed up perfectly in its tagline: "Our styles, our planet, empowered together." It's more than just words; it's a call to action, an invitation to be part of a community that believes in the power of collective change.

Marree isn't just about wearing clothes; it's about wearing your values. It's about embracing style that tells a story, that stands for sustainability, and that unites people under a common purpose – making the world a better, more fashionable place.

In Conclusion: The Marree Revolution

As we wrap up this journey through Marree's evolution, let's take a moment to appreciate the beauty of change. It's not just about a rebrand; it's about embracing growth, embracing values, and embracing a new way of approaching fashion.

So, when you say hello to Marree, you're saying hello to a brand that's not just about threads and fabrics. You're saying hello to enduring style, sustainable choices, and a community that's all about empowerment.

Get ready to rock your Marree pieces with pride, knowing that you're part of a movement that's rewriting the fashion rulebook. It's a revolution that started with Jenny's creative spark and has now become a force to be reckoned with.

So, here's to Marree – a name that's more than a name. It's a promise, a philosophy, and a commitment to a brighter, more stylish future. Say hello to Marree, and say hello to a whole new world of fashion, purpose, and possibility.

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  • What an amazing story Jenny! Can’t wait to see what comes next…

    Olga on
  • Love the new name! Looking forward to seeing your new creations.

    Georgia on

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